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Since Eid is one of the most important and celebratory days of the year, such were our plans for you this Eid too. However, the world had other things planned for us all. The House decided to make the most of these circumstances and create with just one goal, to do whatever was in our power to make your Eid special.
We processed, reflected and went back to our roots for this collection. Our design team realised that this was the perfect time to introduce a House Special to the AIK Woman. For the first time ever, AIK Atelier launched designs embroidered onto lawn with boring embroidery, an embroidery technique that is usually associated with Schiffli machines but we achieved this unique embroidery effect with Multi - Head machinery.
This is done by replacing a machine needle with a device that punches small holes in the fabric and secures or locks these holes with embroidery stitches, creating beautiful and repetitive motifs that in turn form patterns.
So treat yourself and let go of any feeling or thoughts that burden you. Dress yourself in an AIK Original and feel beautiful this Eid.
SHOP THE COLLECTION: EID 20 - AIK UNSTITCHED LAWN